AD: Caroline Green

CW: Georgia Murphy

Gain is known for its scents. We intend to run a satirical, integrated advertising campaign about the fictitious Carl, Gain’s “soap scent technician.” Fed up with his imagined workload, Carl attempts to rally support from other “soap scent technicians” to form a workers union. In an effort to raise awareness for his plight, Carl posts short social media videos similar to vlogs on YouTube, Twitter and Instagram, and releases newspaper advertisements. However, unfortunately for Carl, due to Gain’s singularly extensive soap scent testing policy, Carl is the only soap scent technician currently in existence.


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