BacardÍ x camila cabello: the sugarcane vinyl

Despite vinyl’s modern resurgence, it’s still being made the same old way: with toxic PVC plastic. As part of BACARDÍ’s broader commitment to becoming plastic-free by 2030, we created an innovative eco-vinyl made from the same sugarcane used to make BACARDÍ rum.

CCO: Chris Beresford-Hill

ECD: Alex Booker

CD: Dan Arango & Arthur Amorim, Mietta McFarlane & Andrea Sarcallo

ACD: Sabrina Ghantous & Georgia Murphy

Art Director: Victor Cortes

Producer: Marcelo Hanta-Davis

Vendor: Evolution Music